About Karuna Gingell-Beckmann
I started in web technologies, front-end development and database coursework then moved into sales and sales operations, and from there into marketing and marketing operations. Over time I became less interested in the individual channel or tool and more interested in the operating model underneath it: how records are structured, how work moves between teams, where handoffs fail, how data is governed and how leadership gets a reliable view of performance.
That led me deeper into CRM and revenue operations, then merchant and customer operations, process governance, data architecture and automation — becoming the person who fixed the systems underneath the business, owning and shaping systems and data architecture spanning Finance, GTM, Product and Customer teams.
I have run businesses and managed the operations and CRM systems behind commercial teams. Today I work at the intersection of operations, data, systems and AI: redesigning how a business runs, then using technology to make that operating model more scalable, measurable and reliable. That earlier sales, marketing and operating experience makes me stronger at building data and AI automation around commercial outcomes.
More recently I have embedded automation and AI into core workflows, and I am extending my engineering depth in production AI integration while completing a Level 4 Artificial Intelligence and Automation Practitioner programme with AiCore.
The constant across every role
Operating model design
Lifecycle and process governance
Handoffs, ownership, SLAs and escalation
Data architecture, quality and migration readiness
Reporting and operational health
RevOps and sales operations
Stakeholder and vendor management
Documentation, adoption and runbooks
CRM, data and operational delivery
I work on the CRM foundations that teams rely on: data models, lifecycle stages, pipelines, workflows, dashboards and reporting. My experience spans CRM design and administration, data clean-up and governance, and API-connected business systems.
August 2023–January 2026
I built API-integrated automations connecting HubSpot, Airtable, Make and other systems, reducing manual work by more than 50% in selected consultancy workflows.
July–August 2026
I restructured data across HubSpot, Airtable and NocoDB to improve data quality and reporting. I also led integrations across NocoDB, an HR platform, Xero and the reporting stack — a broader business systems remit spanning CRM data, operations and reporting.
June 2022–July 2023
I integrated marketing automation with CRM and sales-handoff workflows, improving attribution and executive pipeline visibility. That commercial context informs how I design CRM systems today.
Technical skills
Selected Technical Coursework: Database Management · Web Technologies · HTML · CSS
Sales & Marketing Diploma Program
CRM · Sales Hub · Marketing Hub · Revenue Operations
Agentic AI Certification · Certified Airtable Builder
Artificial Intelligence (AI) and Automation Practitioner programme
What I bring to a contract
I understand how data, people, process, commercial objectives and technology fit together end to end.
I can work with leadership and delivery teams, define the outcome, map the architecture and turn ambiguity into a practical build plan.
I build, configure, test and iterate. My engineering depth is expanding deliberately so I can take more of the implementation layer end to end.