About Karuna Gingell-Beckmann

The person who fixes the systems underneath the business

I started in web technologies, front-end development and database coursework — then moved into sales and sales operations, and from there into marketing and marketing operations. Over time I became less interested in the individual channel or tool and more interested in the operating model underneath it: how records are structured, how work moves between teams, where handoffs fail, how data is governed and how leadership gets a reliable view of performance.

That led me deeper into CRM and revenue operations, then merchant and customer operations, process governance, data architecture and automation — becoming the person who fixed the systems underneath the business, owning and shaping systems and data architecture spanning Finance, GTM, Product and Customer teams.

Today my work sits at the intersection of operations, data, systems and AI: redesigning how a business runs, then using technology to make that operating model more scalable, measurable and reliable. The earlier sales and marketing foundation makes me stronger at designing operational and AI systems around commercial outcomes — I work comfortably with executive leadership and delivery teams, turning an operational problem into a defined process, a data model, an integration and a measurable KPI.

More recently I have embedded automation and AI into core workflows, and I am extending my engineering depth into FastAPI, PySpark, Microsoft Fabric and Databricks alongside production AI integration.

The constant across every role

Operations is the through-line

Operating model design

Lifecycle and process governance

Handoffs, ownership, SLAs and escalation

Data architecture, quality and migration readiness

Reporting and operational health

RevOps and sales operations

Stakeholder and vendor management

Documentation, adoption and runbooks

Technical skills

Current working stack, and where the engineering depth is going

Current working stack

  • Python
  • REST APIs, JSON, authentication and webhooks
  • Git and GitHub
  • SQL and relational data concepts
  • Front-end development / web technologies
  • Power BI and business reporting
  • HubSpot CRM and workflow architecture
  • Airtable and NocoDB
  • Make, Zapier and n8n automation
  • API-connected workflow design and integration
  • OpenAI and LLM integrations
  • Claude Developer / Anthropic workflows
  • Agentic AI frameworks and workflow design
  • Structured prompting, tool use and human-in-the-loop design
  • Data quality, governance and operational architecture

Engineering build track — in progress

  • FastAPI and backend service patterns
  • PySpark
  • Microsoft Fabric / DP-700 pathway
  • Databricks and Lakehouse engineering
  • LLM APIs, tool calling and structured outputs
  • Testing, logging, debugging and deployment

Education, Technical Training & Certifications

  1. BCIT (British Columbia Institute of Technology)

    Selected Technical Coursework: Database Management · Web Technologies · HTML · CSS

  2. UBC Sauder School of Business

    Sales & Marketing Diploma Program

  3. HubSpot Academy

    Revenue Operations Certification · Inbound Certification

  4. Airtable

    Agentic AI Certification · Certified Airtable Builder

  5. Bachelor of Business Administration — University of Hertfordshire

    Awarded

  6. AiCore AI Developer / AI Engineering Certification — in progress

    Level 4 Artificial Intelligence (AI) and Automation Practitioner programme, starting September 2026

  7. Microsoft Fabric / DP-700

    Active learning pathway, alongside Databricks and PySpark

What I bring to a contract

Systems thinking

I understand how data, people, process, commercial objectives and technology fit together end to end.

Business-to-technical translation

I can work with leadership and delivery teams, define the outcome, map the architecture and turn ambiguity into a practical build plan.

Hands-on implementation

I build, configure, test and iterate. My engineering depth is expanding deliberately so I can take more of the implementation layer end to end.